Choice Bangladesh, a company established in 1992, is one of the leading importing & marketing company of writing instruments and stationery goods in Bangladesh.  

Initially the company dealt with different brand dentifrice products, toiletries items, insect & mosquito repellants, coffee etc. imported from India, South Korea and Singapore. Subsequently, the company started the business of writing instruments and stationery goods in the year 1994 by importing ‘LUXOR’ brand Pens & Markers from Luxor International Pvt. Ltd., Delhi, India. In the following year, we imported ‘MONTEX’ brand pens from Jineshwar Writing Instruments Ltd., Mumbai, India.

Choice Trading Pvt. Ltd., a sister concern of Choice group, was established in 2003 and since then Choice group is dealing exclusively with writing instruments and stationery products.

Choice Group started import of ‘LINC’ brand pens and stationery items from Linc Pen & Plastics Ltd., Kolkata, India in 2007 and ‘KORES’ brand stationery goods from Kores (India) Ltd., Mumbai, India in 2008.

In 2012, ‘KKleeo’ brand Pencils & other Stationery items from Galaxy Pencils, Pune, India  & ‘CHOICE’ brand Sketch Pens from Tirupati Color Pens Pvt. Ltd., Kolkata, India are included in our product list.

Now Choice group is marketing full range of writing instruments and stationery goods viz. Ball Pens & Refills thereof, Gel Pens & Refills thereof, Metal Pens & Refills thereof, Retractable Ball Pens, Fountain Pens, Roller Pens, Glitter Pens, Sketch Pens, Permanent Markers, White Board Markers, Text Markers, CD Markers, Paint Markers, Wood Pencils, Color Pencils, Wax crayons, Tempera Colors, Sharpeners, Erasers, Carbons, Mathematical Sets, Staplers & Pins thereof, Punches, Pin Removers, Stamp Pads & Ink thereof, Plastic Rulers, Correcting Fluid, Gum etc.

Both Choice Bangladesh and Choice Trading Pvt. Ltd. have well established separate marketing network in all 64 districts of Bangladesh with separate appointed distributors. At present 210+ officials are working in this organization with more than 150 sales forces in the field throughout the country.

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